diff --git a/fulcrm_shoppingcart.module b/fulcrm_shoppingcart.module
index d9acfd0..f24a3d1 100644
--- a/fulcrm_shoppingcart.module
+++ b/fulcrm_shoppingcart.module
@@ -165,6 +165,8 @@ function fulcrm_shoppingcart_person_add_form_submit( $form, &$form_state ) {
 
     $person_data[ 'uuid' ] = fulcrm_uuid_uuid4();
 
+    $person_data = module_invoke_all( 'fulcrm_shoppingcart_alter_person_add', $person_data );
+
     $api_data = fulcrm_apiv2_POST( 'person/', $person_data, $query = array( 'expand' => 'd' ) );
     if ( $api_data[ 'success' ] ) {
         module_invoke_all( 'fulcrm_shoppingcart_person_add', $api_data[ 'data' ] );